NY Judge Lets the Burgers Fly in McDonald's Food Fight

By Mark Hamblett
New York Lawyer
New York Law Journal
September 21, 2006

Fast-food giant McDonald's will have to continue defending a lawsuit claiming it engaged in deceptive advertising about the nutritional benefits of its products.

Southern District Judge Robert Sweet has refused to grant the company's latest motion to dismiss, saying that parents of children who are obese and suffered other health problems -- allegedly because of McDonald's food -- provided enough specific examples of allegedly misleading advertising to allow the suit to go forward.

Judge Sweet's ruling in Pelman v. McDonald's Corp. 02 Civ. 7821, was the latest in a series of decisions in the 4-year-old case.

The suit has drawn national attention, with McDonald's and critics of over-zealous plaintiffs' lawyers charging it was the most recent example of Americans blaming others for their own bad habits.

Parents of minors Ashley Pelman and Israel Bradley, who dined regularly at the fast-food chain, claimed McDonald's was peddling products that led to obesity, diabetes and "bad" cholesterol that could increase the chance of heart disease.

In a February 2003 ruling dismissing the case, Judge Sweet asked: "Where should the line be drawn between an individual's own responsibility to take care of herself and society's responsibility to ensure others shield her? The complaint fails to allege the McDonald's products consumed by the plaintiffs were dangerous in any way other than that which was open and obvious to a reasonable consumer."

Judge Sweet gave the plaintiffs leave to amend, but then dismissed their amended complaint.

A portion of the lawsuit was restored by the U.S. Court of Appeals for the Second Circuit -- claims that McDonald's, between 1987 and 2002, engaged in a scheme of deceptive advertising under New York General Business Law §349.

The first count claimed McDonald's ads created the false impression its food was nutritionally beneficial and part of a healthy lifestyle if consumed daily. A second count alleged the failure to disclose the use of additives that made the food less healthy than represented. A third count alleged that McDonald's acted deceptively when it said it would provide nutritional information to its New York customers.
Receiving the case on remand, Judge Sweet directed the plaintiffs to state specifically which advertisements they were referring to and why they were "materially deceptive."

The judge also asked the plaintiffs to explain how they "were aware of the acts alleged to be misleading" and to offer a brief description of their injuries due to McDonald's' conduct.

While McDonald's claimed the plaintiffs failed on all counts, Judge Sweet disagreed.

He said the plaintiffs adequately outlined their exposure to certain ads and statements by McDonald's.

"Additionally, the plaintiffs alleged that their beliefs were affected through their contact and interaction with third-parties who were exposed to and influenced by McDonald's allegedly misleading advertisements," Judge Sweet said. "This information is enough to allow defendant to interpose a response, and the defendant's motion to strike is denied."

Judge Sweet ruled that the plaintiffs "sufficiently described" the injuries that each had allegedly suffered -- "physical injuries of weight gain, obesity, hypertension, and elevated levels of LDL cholesterol; 2) false beliefs as to the nutritional contents and effects of defendant's foods; and 3) economic losses in the form of defendant's products that they would not have purchased but for McDonald's conduct."

Judge Sweet then limited the plaintiffs to 40 specific allegedly deceptive ads identified in their second amended complaint, but gave them leave to amend and add additional advertisements for "good cause shown."

Saying McDonald's had enough information to give an answer, he ordered the company to answer the second amended complaint within 30 days.

Samuel Hirsch represented the plaintiffs.

Thomas J. Quigley of Winston & Strawn represented McDonald's Corp.

Banning 'Mclawsuits';
State Bill Outlawing Fast-food Litigation Nears Passage

Matthew Kish
Small Biz
February 27, 2006

A bill nearing the governor's desk would make it illegal to sue Indiana restaurants including the state's ubiquitous fast-food joints for those extra notches in the belt.

Commonly referred to as the cheeseburger bill, the measure is part of a national effort by restaurants and small-business owners to protect themselves from enormous class-action lawsuits that have been filed against some national chains.

House Bill 1113 passed out of the Senate Committee on Corrections, Criminal, and Civil Matters on Feb. 14 by a 9-2 vote and headed to the Senate floor. It previously sailed through the House by a 76-21 margin.

The bill is part of the governor's agenda for 2006.

It also is a high priority for small businesses in Indiana. Although no obesity lawsuits have been filed here, just one could easily cripple a family diner.

It's an important issue for us both in the state and nationwide, said John Livengood, president of the Restaurant and Hospitality Association of Indiana.

The state's 13,000 restaurants ring up an average of $ 500,000 in sales annually, with profits of about 5 percent $ 25,000. Lawsuits could easily gobble up those profits if a restaurant had to defend its chili recipe.

Indiana trial lawyers conceded the bill is headed for a signing ceremony.

It's going to pass, said Warren Mathies, from the Boonville-based law firm Long & Mathies, who represents trial attorneys.

Nonetheless, Mathies made an unsuccessful plea for legislators to exempt children from the bill when it was heard in the Senate committee.

Children at schools and day-care centers don't have much choice about what they eat, he argued, so school cafeterias need to shoulder some responsibility if they're putting trans-fat-filled cookies and artery-clogging beef on lunch trays.

I don't buy that argument, countered Jason Shelley, state director of the National Federation of Independent Business, who declined to elaborate. Almost 90 percent of Shelley's members support the legislation.

And small-business owners aren't the only ones on board. A recent Gallup Poll showed 89 percent of Americans don't think restaurants should be liable for issues related to obesity.

Similar legislation has been proposed on the federal level, but it has stalled in the U.S. Senate. That's why advocates are taking the fight to the state level.

More than 20 states now have similar laws on the books, according to the American Legislative Exchange Council. Among them: Indiana's neighbors in Ohio, Illinois and Kentucky.

The legislation comes as a result of two high-profile lawsuits filed against fast-food companies including McDonald's, Burger King, KFC and Wendy's in the past four years. Both have been unsuccessful.

But the first class-action suit against big tobacco also failed, Shelley pointed out. That four-year court struggle ended in 1998 with states and plaintiffs' lawyers getting almost $ 250 billion out of the country's five largest tobacco manufacturers.

And those same lawyers are the ones getting into the ring against restaurants.

The tobacco Nazis have moved over into the obesity arena, said Joe Lackey, president of Indiana Grocery and Convenience Store Association and executive director of the Indiana Soft Drink Association. They are making it abundantly clear that their next target is the food industry.

Lackey testified in opposition to the bill. So did the Indiana Retail Council, the Indiana Chamber of Commerce, the Insurance Institute of Indiana and the Indiana Broadcasters Association.

What stake do television stations have in a bill about restaurants getting sued? Apparently, a big one. They're worried they'll be named in a suit by someone who got the idea to eat a cheeseburger after seeing a commercial during the nightly news.

That illustrates the absurdity of the situation for some.

It's this court mentality that we seem to have nowadays, Lackey said. Every time it snows or rains [grocery and convenience stores] have lawsuits filed against them by people who slip and fall.

Those are fighting words for the American Trial Lawyers Association. While local trial attorneys may be conceding a few inches, their national counterparts are putting on the battle armor.

The civil justice system has made our cars safer, our emergency rooms cleaner and our health care higher-quality, said spokeswoman Chris Mather. We don't have pajamas that are as easily flammable as we used to. We don't have gas tanks that explode at a certain angle. That's because of successful court cases.

She pointed to Oreo cookies as one example of a lawsuit against a food company that made a difference.

In May 2003, a California attorney sued Nabisco, part of Northfield, Ill.-based Kraft Foods Inc., for not disclosing that Oreos contain trans-fat, which the National Academy of Sciences' Institute of Medicine has said is directly associated with heart disease.

While the lawsuit was unsuccessful, numerous food retailers now offer information about trans-fat on their labels.

Court cases help to shine a light on problems, Mather said.

And the greasy spoon on the corner doesn't have much to worry about, said Mathies, since it would be hard to prove a casual link between heart disease and a single plate of biscuits and gravy.

              McDonald's Settles Fat Suit for $8.5 Million

By The Associated Press
New York Lawyer
February 15, 2005

McDonald's Corp. will pay $8.5 million to settle a lawsuit accusing the fast-food giant of failing to inform consumers of delays in a plan to reduce fat in the cooking oil used for its popular french fries and other foods.

BanTransFats.com, a nonprofit advocacy group, sued McDonald's in California state court in 2003, alleging the company did not effectively disclose to the public that it had not switched to a healthier cooking oil.

In September 2002, McDonald's announced it would lower trans fat in its cooking oils and said the switch would be completed in five months. In February 2003, McDonald's announced a delay. The lawsuit accused the Oak Brook, Ill.-based company of failing to adequately inform consumers of that delay.

The agreement announced Wednesday requires McDonald's to pay $7 million to the American Heart Association to use the proceeds to educate the public about trans fats in foods. Heart-

clogging trans fat is made when manufacturers add hydrogen to vegetable oil -- a process called hydrogenation.

Wednesday's settlement also requires McDonald's to spend $1.5 million publicizing that it has not followed through on its 2002 pledge.

Additionally, the company will pay $7,500 to BanTransFats.com and $7,500 to Katherine Fettke, who had filed a separate complaint against McDonald's and has also agreed to settle.

McDonald's has reduced the amount of trans fat in its Chicken McNuggets, Crispy Chicken and McChicken sandwiches, said spokesman Walt Riker.

He said the company is working to reduce trans fat in its other fried foods.

"We're continuing to test. We want to make sure we get it right for our customers," he said.

NY Court Revives Obesity Suit Against McDonald's

By Mark Hamblett
New York Post
January 26, 2005

A federal appeals court has given parents who blamed McDonald's for their children's obesity a ray of hope for their lawsuit.

The U.S. Court of Appeals for the Second Circuit yesterday reinstated claims made by the parents that McDonald's violated a section of New York state's Consumer Protection Act by engaging in deceptive advertising over the health benefits of its fast-food.

The case, Pelman v. McDonald's Corp., 03-9010, drew national attention when it was first filed. Some critics lashed out at the plaintiffs for blaming McDonald's for the eating habits of their own children, seeing the suit as an example of a culture of litigation and victimhood.

The complaint alleged that McDonald's created the false impression that its food was part of a healthy lifestyle and nutritionally beneficial. It charged that McDonald's failed to disclose adequately that its food additives and its processing techniques were less healthy than represented. The complaint accused McDonald's of representing that it would provide nutritional information to New York customers, but then failing to do so at a number of restaurants in the state.

The plaintiffs' children had eaten at McDonald's between three and five time a week between 1987 and 2002 and, allegedly because of McDonald's deception, did not know that its food could cause their obesity, diabetes, heart disease, high-blood pressure and elevated cholesterol levels.

Samuel Hirsch represented the plaintiffs. Bradley Lerman of Winston & Strawn is lead counsel for McDonald's.

Court Leans on Mcd's in Fat Suit

By Leo Standora
New York Daily News
January 26, 2005

The fat's back in the fire in the McDonald's obesity case.

A federal appeals court yesterday gave two hefty teens the okay to jump-start their stalled suit against the fast food giant for allegedly making them fat and sickly.

Jazlyn Bradley, 19, of Brooklyn, has 270 pounds on his 5-foot-6 frame and Ashley Pelman, 14, of the Bronx, stands 4-feet-10 and weighs 140.

The tubby teens claim they ate at McDonald's three to five times a week for years.

Besides obesity, they allege the McDonald's menu caused them to develop diabetes, coronary disease, high blood pressure and cholesterol, and other maladies.

Yesterday's decision vacated a September 2003 lower court ruling that tossed out their beef on grounds their lawyer failed to show McDonald's used deceptive ads to trick consumers into eating unhealthy food.

It was the second time the suit had been tossed out.

But the appeals panel found that attorney Samuel Hirsch's contention that McDonald's violated the New York Consumer Protection Act was worthy of "inspection" by the court.

The suit alleges McDonald's failed - as it had agreed - to provide customers with free, written, easily understood nutritional information about its fast food.

In addition, the chain was charged with failing to "adequately disclose that its use of certain additives and the manner of its food processing rendered certain of its foods substantially less healthy than represented."

In a statement, the Oak Brook, Ill.-based company said "common sense tells you this particular case makes no sense." The statement continued, "Today's ruling, which is strictly procedural, simply delays the inevitable conclusion that this case is without merit."

The teens said in their suit that they would have stopped or at least cut back on their visits to the Golden Arches if they had the straight dope on what they were eating.

  Judge Purges Fatties' Mcsuit

By John Lehmann
New York Post
September
5, 2003

-- A federal judge yesterday made mincemeat out of kids' claims that scarfing McDonald's food every day made them fat.

Manhattan federal Judge Robert Sweet tossed their lawsuit, ruling the Bronx kids' parents failed to provide any evidence that burgers and fries made them unhealthy.

"Plaintiffs have not made any attempt to isolate the particular effect of McDonald's foods on their obesity and other injuries," he said.

Clearly exasperated by the vagueness of the children's claims, the judge also said they failed to prove they had even seen any advertisements they claimed were deceptive.

The super-sized children involved in the lawsuit claimed they were suffering from high blood pressure and high cholesterol levels after dining at McDonald's daily.

Their parents claimed McDonald's was negligent because it failed to warn them of the dangers of eating a diet of Big Macs, French fries and thick shakes.

The judge threw out their first complaint earlier this year, but gave their lawyer, Samuel Hirsch, advice on key issues he should address in a second suit.

Sweet suggested the amended complaint should focus on whether McDonald's products had been so altered that their unhealthy attributes were beyond an average consumers' understanding.

The judge, a health-conscious 80-year-old, said it could be argued that Chicken McNuggets, rather than being merely chicken fried in a pan, are a "McFrankenstein creation of various elements."

But Hirsch decided not to purse the angle, describing it as a "radical concept."

Sweet yesterday knocked back Hirsch's attempts to file a third suit, saying it would be "futile" after the judge's earlier advice had not been followed.

"They have failed to remedy the defects of the initial complaint in the face of those warnings," he said.

In his first ruling, Sweet said "if a person knows or should know that eating copious orders of supersized McDonald's products is unhealthy and may result in weight gain . . . it is not the place of the law to protect them from their own excesses."

In the wake of complaints over the nutritional value of its food, McDonald's has broadened its menu to include salads and announced it was putting "real chicken" into its McNuggets.

Big Macs Can Make You Fat? No Kidding, a Judge Rules

By BENJAMIN WEISER
New York Times
January 23, 2003

A federal judge in Manhattan dismissed a lawsuit yesterday that sought to hold the McDonald's Corporation liable for obesity and ill health in teenagers.

The suit, which had not reached trial, sought class-action status on behalf of potentially millions of children and teenagers who buy McDonald's hamburgers, French fries and other products. The suit accused the fast-food chain of deceiving consumers about the high levels of fat, sugar, salt and cholesterol in its products.

The judge, Robert W. Sweet of Federal District Court, said there was no evidence that McDonald's had concealed information about its ingredients, and he said it was widely known that fast food, and McDonald's products in particular, contained high levels of such potentially harmful ingredients.

"If a person knows or should know that eating copious orders of supersized McDonald's products is unhealthy and may result in weight gain," Judge Sweet wrote, "it is not the place of the law to protect them from their own excesses."

He added wryly: "Nobody is forced to eat at McDonald's. (Except, perhaps, parents of small children who desire McDonald's food, toy promotions or playgrounds, and demand their parents' accompaniment.)"

The judge observed that the case raised "challenging issues," and said it was apparently the first such suit to reach a definitive decision. He said the case had the potential to spawn thousands of similar suits, noting that Americans spend more than $110 billion a year on fast food.

But, he said, "This opinion is guided by the principle that legal consequences should not attach to the consumption of hamburgers and other fast-food fare unless consumers are unaware of the dangers of eating such food." He also dismissed claims that McDonald's foods were dangerous because they were addictive.

McDonald's praised the ruling. "Common sense has prevailed," the company said in a statement.

The company said it has consistently maintained that the lawsuit was frivolous. "Today's ruling confirms that fact," it said.

The suit was originally filed on behalf of two teenagers who said in affidavits last fall that they were regular McDonald's customers. Ashley Pelman, 14, of the Bronx, is 4-foot-10 and weighs 170 pounds. Jazlyn Bradley, 19, of Brooklyn, is 5-foot-6 and weighs 270 pounds.

Their lawyer, Samuel Hirsch, said the court had given the case a fair hearing. He added that he intended to file an amended suit in line with one aspect of the ruling, in which Judge Sweet suggested one avenue by which such a suit might be pursued.

The judge said that such a complaint could accuse McDonald's of altering its food during processing, thus creating an "entirely different — and more dangerous — food than one would expect" at home or in a restaurant other than McDonald's.

The judge noted, for example, that Chicken McNuggets, rather than being merely chicken fried in a pan, are what he called "a McFrankenstein creation of various elements not utilized by the home cook."

Such an argument, the judge added, "may establish that the dangers of McDonald's products were not commonly well-known, and thus that McDonald's had a duty toward its customers."

McDonald's argued that it was known that processing food can make it more harmful. The judge did not say how he might rule on such an allegation.

 

[Index to Articles]
 

A Feast

Take Action

Judicial Accountability | Judicial Independence | Discipline State Court Judges
Appeals-State Court | Disposal of JQC & Other Records | Discipline Federal Court Judges | Appeals -Federal Court | Judicial Canons | Violation of Separation of Powers
History of the Bar | Privatization of the Bar | Unauthorized Appropriation of Funds
The Judicial Bar Rules | Unauthorized Bar Functions | Law is Big Business | Endnotes