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NY Judge
Lets the Burgers Fly in McDonald's Food Fight
By Mark Hamblett
New York Lawyer
New York Law Journal
September 21, 2006
Fast-food giant McDonald's will have to continue defending a lawsuit
claiming it engaged in deceptive advertising about the nutritional
benefits of its products.
Southern District Judge Robert Sweet has refused to grant the
company's latest motion to dismiss, saying that parents of children
who are obese and suffered other health problems -- allegedly
because of McDonald's food -- provided enough specific examples of
allegedly misleading advertising to allow the suit to go forward.
Judge Sweet's ruling in
Pelman v. McDonald's Corp.
02 Civ. 7821, was the latest in a series of decisions in the
4-year-old case.
The suit has drawn national attention, with McDonald's and critics
of over-zealous plaintiffs' lawyers charging it was the most recent
example of Americans blaming others for their own bad habits.
Parents of minors Ashley Pelman and Israel Bradley, who dined
regularly at the fast-food chain, claimed McDonald's was peddling
products that led to obesity, diabetes and "bad" cholesterol that
could increase the chance of heart disease.
In a February 2003 ruling dismissing the case, Judge Sweet asked:
"Where should the line be drawn between an individual's own
responsibility to take care of herself and society's responsibility
to ensure others shield her? The complaint fails to allege the
McDonald's products consumed by the plaintiffs were dangerous in any
way other than that which was open and obvious to a reasonable
consumer."
Judge Sweet gave the plaintiffs leave to amend, but then dismissed
their amended complaint.
A portion of the lawsuit was restored by the U.S. Court of Appeals
for the Second Circuit -- claims that McDonald's, between 1987 and
2002, engaged in a scheme of deceptive advertising under New York
General Business Law §349.
The first count claimed McDonald's ads created the false impression
its food was nutritionally beneficial and part of a healthy
lifestyle if consumed daily. A second count alleged the failure to
disclose the use of additives that made the food less healthy than
represented. A third count alleged that McDonald's acted deceptively
when it said it would provide nutritional information to its New
York customers.
Receiving the case on remand, Judge Sweet directed the plaintiffs to
state specifically which advertisements they were referring to and
why they were "materially deceptive."
The judge also asked the plaintiffs to explain how they "were aware
of the acts alleged to be misleading" and to offer a brief
description of their injuries due to McDonald's' conduct.
While McDonald's claimed the plaintiffs failed on all counts, Judge
Sweet disagreed.
He said the plaintiffs adequately outlined their exposure to certain
ads and statements by McDonald's.
"Additionally, the plaintiffs alleged that their beliefs were
affected through their contact and interaction with third-parties
who were exposed to and influenced by McDonald's allegedly
misleading advertisements," Judge Sweet said. "This information is
enough to allow defendant to interpose a response, and the
defendant's motion to strike is denied."
Judge Sweet ruled that the plaintiffs "sufficiently described" the
injuries that each had allegedly suffered -- "physical injuries of
weight gain, obesity, hypertension, and elevated levels of LDL
cholesterol; 2) false beliefs as to the nutritional contents and
effects of defendant's foods; and 3) economic losses in the form of
defendant's products that they would not have purchased but for
McDonald's conduct."
Judge Sweet then limited the plaintiffs to 40 specific allegedly
deceptive ads identified in their second amended complaint, but gave
them leave to amend and add additional advertisements for "good
cause shown."
Saying McDonald's had enough information to give an answer, he
ordered the company to answer the second amended complaint within 30
days.
Samuel Hirsch represented the plaintiffs.
Thomas J. Quigley of Winston & Strawn represented McDonald's Corp.
Banning 'Mclawsuits';
State Bill Outlawing Fast-food Litigation Nears Passage
Matthew Kish
Small Biz
February 27, 2006
A bill nearing the
governor's desk would make it illegal to sue Indiana restaurants
including the state's ubiquitous fast-food joints for those extra
notches in the belt.
Commonly referred to as the
cheeseburger bill, the measure is part of a national effort by
restaurants and small-business owners to protect themselves from
enormous class-action lawsuits that have been filed against some
national chains.
House Bill 1113 passed out
of the Senate Committee on Corrections, Criminal, and Civil Matters
on Feb. 14 by a 9-2 vote and headed to the Senate floor. It
previously sailed through the House by a 76-21 margin.
The bill is part of the governor's agenda for 2006.
It also is a high priority
for small businesses in Indiana. Although no obesity lawsuits have
been filed here, just one could easily cripple a family diner.
It's an important issue for
us both in the state and nationwide, said John Livengood, president
of the Restaurant and Hospitality Association of Indiana.
The state's 13,000
restaurants ring up an average of $ 500,000 in sales annually, with
profits of about 5 percent $ 25,000. Lawsuits could easily gobble up
those profits if a restaurant had to defend its chili recipe.
Indiana trial lawyers
conceded the bill is headed for a signing ceremony.
It's going to pass, said
Warren Mathies, from the Boonville-based law firm Long & Mathies,
who represents trial attorneys.
Nonetheless, Mathies made
an unsuccessful plea for legislators to exempt children from the
bill when it was heard in the Senate committee.
Children at schools and
day-care centers don't have much choice about what they eat, he
argued, so school cafeterias need to shoulder some responsibility if
they're putting trans-fat-filled cookies and artery-clogging beef on
lunch trays.
I don't buy that argument,
countered Jason Shelley, state director of the National Federation
of Independent Business, who declined to elaborate. Almost 90
percent of Shelley's members support the legislation.
And small-business owners
aren't the only ones on board. A recent Gallup Poll showed 89
percent of Americans don't think restaurants should be liable for
issues related to obesity.
Similar legislation has
been proposed on the federal level, but it has stalled in the U.S.
Senate. That's why advocates are taking the fight to the state
level.
More than 20 states now
have similar laws on the books, according to the American
Legislative Exchange Council. Among them: Indiana's neighbors in
Ohio, Illinois and Kentucky.
The legislation comes as a
result of two high-profile lawsuits filed against fast-food
companies including McDonald's, Burger King, KFC and Wendy's in the
past four years. Both have been unsuccessful.
But the first class-action
suit against big tobacco also failed, Shelley pointed out. That
four-year court struggle ended in 1998 with states and plaintiffs'
lawyers getting almost $ 250 billion out of the country's five
largest tobacco manufacturers.
And those same lawyers are
the ones getting into the ring against restaurants.
The tobacco Nazis have
moved over into the obesity arena, said Joe Lackey, president of
Indiana Grocery and Convenience Store Association and executive
director of the Indiana Soft Drink Association. They are making it
abundantly clear that their next target is the food industry.
Lackey testified in
opposition to the bill. So did the Indiana Retail Council, the
Indiana Chamber of Commerce, the Insurance Institute of Indiana and
the Indiana Broadcasters Association.
What stake do television
stations have in a bill about restaurants getting sued? Apparently,
a big one. They're worried they'll be named in a suit by someone who
got the idea to eat a cheeseburger after seeing a commercial during
the nightly news.
That illustrates the
absurdity of the situation for some.
It's this court mentality
that we seem to have nowadays, Lackey said. Every time it snows or
rains [grocery and convenience stores] have lawsuits filed against
them by people who slip and fall.
Those are fighting words
for the American Trial Lawyers Association. While local trial
attorneys may be conceding a few inches, their national counterparts
are putting on the battle armor.
The civil justice system
has made our cars safer, our emergency rooms cleaner and our health
care higher-quality, said spokeswoman Chris Mather. We don't have
pajamas that are as easily flammable as we used to. We don't have
gas tanks that explode at a certain angle. That's because of
successful court cases.
She pointed to Oreo cookies
as one example of a lawsuit against a food company that made a
difference.
In May 2003, a California
attorney sued Nabisco, part of Northfield, Ill.-based Kraft Foods
Inc., for not disclosing that Oreos contain trans-fat, which the
National Academy of Sciences' Institute of Medicine has said is
directly associated with heart disease.
While the lawsuit was
unsuccessful, numerous food retailers now offer information about
trans-fat on their labels.
Court cases help to shine a
light on problems, Mather said.
And the greasy spoon on the
corner doesn't have much to worry about, said Mathies, since it
would be hard to prove a casual link between heart disease and a
single plate of biscuits and gravy.
McDonald's Settles Fat Suit for $8.5 Million
By The Associated Press
New York Lawyer
February 15, 2005
McDonald's Corp. will pay
$8.5 million to settle a lawsuit accusing the fast-food giant of
failing to inform consumers of delays in a plan to reduce fat in the
cooking oil used for its popular french fries and other foods.
BanTransFats.com, a
nonprofit advocacy group, sued McDonald's in California state court
in 2003, alleging the company did not effectively disclose to the
public that it had not switched to a healthier cooking oil.
In September 2002,
McDonald's announced it would lower trans fat in its cooking oils
and said the switch would be completed in five months. In February
2003, McDonald's announced a delay. The lawsuit accused the Oak
Brook, Ill.-based company of failing to adequately inform consumers
of that delay.
The agreement announced
Wednesday requires McDonald's to pay $7 million to the American
Heart Association to use the proceeds to educate the public about
trans fats in foods. Heart-
clogging trans fat is made
when manufacturers add hydrogen to vegetable oil -- a process called
hydrogenation.
Wednesday's settlement also
requires McDonald's to spend $1.5 million publicizing that it has
not followed through on its 2002 pledge.
Additionally, the company
will pay $7,500 to BanTransFats.com and $7,500 to Katherine Fettke,
who had filed a separate complaint against McDonald's and has also
agreed to settle.
McDonald's has reduced the
amount of trans fat in its Chicken McNuggets, Crispy Chicken and
McChicken sandwiches, said spokesman Walt Riker.
He said the company is
working to reduce trans fat in its other fried foods.
"We're continuing to test.
We want to make sure we get it right for our customers," he said.
NY Court
Revives Obesity Suit Against McDonald's
By Mark Hamblett
New York Post
January 26, 2005
A federal appeals court has
given parents who blamed McDonald's for their children's obesity a
ray of hope for their lawsuit.
The U.S. Court of Appeals
for the Second Circuit yesterday reinstated claims made by the
parents that McDonald's violated a section of New York state's
Consumer Protection Act by engaging in deceptive advertising over
the health benefits of its fast-food.
The case, Pelman v.
McDonald's Corp., 03-9010, drew national attention when it was
first filed. Some critics lashed out at the plaintiffs for blaming
McDonald's for the eating habits of their own children, seeing the
suit as an example of a culture of litigation and victimhood.
The complaint alleged that
McDonald's created the false impression that its food was part of a
healthy lifestyle and nutritionally beneficial. It charged that
McDonald's failed to disclose adequately that its food additives and
its processing techniques were less healthy than represented. The
complaint accused McDonald's of representing that it would provide
nutritional information to New York customers, but then failing to
do so at a number of restaurants in the state.
The plaintiffs' children
had eaten at McDonald's between three and five time a week between
1987 and 2002 and, allegedly because of McDonald's deception, did
not know that its food could cause their obesity, diabetes, heart
disease, high-blood pressure and elevated cholesterol levels.
Samuel Hirsch represented
the plaintiffs. Bradley Lerman of Winston & Strawn is lead counsel
for McDonald's.
Court
Leans on Mcd's in Fat Suit
By Leo Standora
New York Daily News
January 26, 2005
The fat's back in the fire
in the McDonald's obesity case.
A federal appeals court
yesterday gave two hefty teens the okay to jump-start their stalled
suit against the fast food giant for allegedly making them fat and
sickly.
Jazlyn Bradley, 19, of
Brooklyn, has 270 pounds on his 5-foot-6 frame and Ashley Pelman,
14, of the Bronx, stands 4-feet-10 and weighs 140.
The tubby teens claim they
ate at McDonald's three to five times a week for years.
Besides obesity, they
allege the McDonald's menu caused them to develop diabetes, coronary
disease, high blood pressure and cholesterol, and other maladies.
Yesterday's decision
vacated a September 2003 lower court ruling that tossed out their
beef on grounds their lawyer failed to show McDonald's used
deceptive ads to trick consumers into eating unhealthy food.
It was the second time the
suit had been tossed out.
But the appeals panel found
that attorney Samuel Hirsch's contention that McDonald's violated
the New York Consumer Protection Act was worthy of "inspection" by
the court.
The suit alleges McDonald's
failed - as it had agreed - to provide customers with free, written,
easily understood nutritional information about its fast food.
In addition, the chain was
charged with failing to "adequately disclose that its use of certain
additives and the manner of its food processing rendered certain of
its foods substantially less healthy than represented."
In a statement, the Oak
Brook, Ill.-based company said "common sense tells you this
particular case makes no sense." The statement continued, "Today's
ruling, which is strictly procedural, simply delays the inevitable
conclusion that this case is without merit."
The teens said in their
suit that they would have stopped or at least cut back on their
visits to the Golden Arches if they had the straight dope on what
they were eating.
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Judge Purges Fatties'
Mcsuit
By John Lehmann
New York Post
September 5,
2003
-- A federal judge
yesterday made mincemeat out of kids' claims that scarfing
McDonald's food every day made them fat.
Manhattan federal Judge
Robert Sweet tossed their lawsuit, ruling the Bronx kids'
parents failed to provide any evidence that burgers and fries
made them unhealthy.
"Plaintiffs have not
made any attempt to isolate the particular effect of McDonald's
foods on their obesity and other injuries," he said.
Clearly exasperated by
the vagueness of the children's claims, the judge also said they
failed to prove they had even seen any advertisements they
claimed were deceptive.
The super-sized
children involved in the lawsuit claimed they were suffering
from high blood pressure and high cholesterol levels after
dining at McDonald's daily.
Their parents claimed
McDonald's was negligent because it failed to warn them of the
dangers of eating a diet of Big Macs, French fries and thick
shakes.
The judge threw out
their first complaint earlier this year, but gave their lawyer,
Samuel Hirsch, advice on key issues he should address in a
second suit.
Sweet suggested the
amended complaint should focus on whether McDonald's products
had been so altered that their unhealthy attributes were beyond
an average consumers' understanding.
The judge, a
health-conscious 80-year-old, said it could be argued that
Chicken McNuggets, rather than being merely chicken fried in a
pan, are a "McFrankenstein creation of various elements."
But Hirsch decided not
to purse the angle, describing it as a "radical concept."
Sweet yesterday knocked
back Hirsch's attempts to file a third suit, saying it would be
"futile" after the judge's earlier advice had not been followed.
"They have failed to
remedy the defects of the initial complaint in the face of those
warnings," he said.
In his first ruling,
Sweet said "if a person knows or should know that eating copious
orders of supersized McDonald's products is unhealthy and may
result in weight gain . . . it is not the place of the law to
protect them from their own excesses."
In the wake of
complaints over the nutritional value of its food, McDonald's
has broadened its menu to include salads and announced it was
putting "real chicken" into its McNuggets.
Big
Macs Can Make You Fat? No Kidding, a Judge Rules
By BENJAMIN
WEISER
New York Times
January 23, 2003
A federal judge in
Manhattan dismissed a lawsuit yesterday that sought to hold the
McDonald's Corporation liable for obesity and ill health in
teenagers.
The suit, which had not
reached trial, sought class-action status on behalf of
potentially millions of children and teenagers who buy
McDonald's hamburgers, French fries and other products. The suit
accused the fast-food chain of deceiving consumers about the
high levels of fat, sugar, salt and cholesterol in its products.
The judge, Robert W.
Sweet of Federal District Court, said there was no evidence that
McDonald's had concealed information about its ingredients, and
he said it was widely known that fast food, and McDonald's
products in particular, contained high levels of such
potentially harmful ingredients.
"If a person knows or
should know that eating copious orders of supersized McDonald's
products is unhealthy and may result in weight gain," Judge
Sweet wrote, "it is not the place of the law to protect them
from their own excesses."
He added wryly: "Nobody
is forced to eat at McDonald's. (Except, perhaps, parents of
small children who desire McDonald's food, toy promotions or
playgrounds, and demand their parents' accompaniment.)"
The judge observed that
the case raised "challenging issues," and said it was apparently
the first such suit to reach a definitive decision. He said the
case had the potential to spawn thousands of similar suits,
noting that Americans spend more than $110 billion a year on
fast food.
But, he said, "This
opinion is guided by the principle that legal consequences
should not attach to the consumption of hamburgers and other
fast-food fare unless consumers are unaware of the dangers of
eating such food." He also dismissed claims that McDonald's
foods were dangerous because they were addictive.
McDonald's praised the
ruling. "Common sense has prevailed," the company said in a
statement.
The company said it has
consistently maintained that the lawsuit was frivolous. "Today's
ruling confirms that fact," it said.
The suit was originally
filed on behalf of two teenagers who said in affidavits last
fall that they were regular McDonald's customers. Ashley Pelman,
14, of the Bronx, is 4-foot-10 and weighs 170 pounds. Jazlyn
Bradley, 19, of Brooklyn, is 5-foot-6 and weighs 270 pounds.
Their lawyer, Samuel
Hirsch, said the court had given the case a fair hearing. He
added that he intended to file an amended suit in line with one
aspect of the ruling, in which Judge Sweet suggested one avenue
by which such a suit might be pursued.
The judge said that
such a complaint could accuse McDonald's of altering its food
during processing, thus creating an "entirely different — and
more dangerous — food than one would expect" at home or in a
restaurant other than McDonald's.
The judge noted, for
example, that Chicken McNuggets, rather than being merely
chicken fried in a pan, are what he called "a McFrankenstein
creation of various elements not utilized by the home cook."
Such an argument, the
judge added, "may establish that the dangers of McDonald's
products were not commonly well-known, and thus that McDonald's
had a duty toward its customers."
McDonald's argued that
it was known that processing food can make it more harmful. The
judge did not say how he might rule on such an allegation.
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